HOUSTON, Sept 01, 2009 /PRNewswire via COMTEX/ —-People who missed or did not qualify for the government-funded “Cash for Clunkers” program may instead be thinking about how to get more years of service out of the vehicle they now own. In fact, the average age of cars and light trucks on United States. roads today has reached a record high of 9.4 years, making it more important than ever for consumers to take proper care of their vehicles.

As motor oil is the lifeblood of a vehicle’s engine, industry-leading brands — Pennzoil, Quaker State and Shell Rotella have introduced a new consumer education program, including a Web site www.MotorOilMatters.org, as part of an initiative to educate consumers about the importance of quality motor oil and the role it can play in helping prolong an engine’s life and improve its overall efficiency.

Automotive expert Alan Taylor, the host of Car and Driver Radio and lifelong auto enthusiast, has been tapped to help drivers understand that motor oil really does matter.

“For many Americans, their vehicle is their second largest investment, so getting the most out of their car in the current economic climate has become more important than ever,” Taylor said. “Drivers need to understand why the quality of motor oil matters to their car and to their pocketbook. Educating consumers so that they understand the value quality motor oils provide is our goal.”

Applauded by industry organizations, the initiative urges consumers to be aware of the oil that goes into their engines. Off-brand, no-name or discount oils that do not meet industry standards or the vehicle manufacturer’s requirements could cost consumers in the long run by potentially damaging the vehicle’s engine or possibly voiding the manufacturer’s warranty.

Continue at Fox Business